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firm adj 1: marked by firm determination or resolution; not shakable; "firm convictions"; "a firm mouth"; "steadfast resolve"; "a man of unbendable perseverence"; "unwavering loyalty" syn steadfast, steady, unbendable, unfaltering, unshakable, unwavering 2: not soft or yielding to pressure; "a firm mattress"; "the snow was firm underfoot"; "solid ground" syn solid 3: strong and sure; "a firm grasp"; "gave a strong pull on the rope" syn strong 4: not subject to revision or change; "a firm contract"; "a firm offer" 5: (of especially a person's physical features) not shaking or trembling; "his voice was firm and confident"; "a firm step" 6: not liable to fluctuate or especially to fall; "stocks are still firm" syn steady, unfluctuating 7: securely established; "an established reputation"; "holds a firm position as the country's leading poet" syn established 8: marked by the tone and resiliency of healthy tissue; "firm muscles" 9: pleasingly firm and fresh and making a crunching noise when chewed; "crisp carrot and celery sticks"; "a firm apple"; "crunchy lettuce" syn crisp, crunchy 10: securely fixed in place; "the post was still firm after being hit by the car" syn fast, immobile 11: unwavering in devotion to friend or vow or cause; "a firm ally"; "loyal supporters"; "the true-hearted soldier...of Tippecanoe"- Campaign song for William Henry Harrison; "fast friends" syn loyal, truehearted, fast(a) n : members of a business organization that owns or operates one or more establishments; "he worked for a brokerage house" syn house, business firm adv : with resolute determination; "we firmly believed it"; "you must stand firm" syn firmly, steadfastly, unwaveringly v 1: become taut or tauter; "Yur muscles will firm when you exercise regularly"; "the rope tautened" syn tauten 2: make taut or tauter; "tauten a rope" syn tauten Source: WordNet. Princeton University
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The House of the Seven Gables (Classic Collection (Brilliance Audio (Firm)).) by Nathaniel HawthorneBrilliance Audio UnabridgedWhen it was first erected, the House of Seven Gables typified the mechanical Colonel Pyncheon; but it developed through the years until, by Hepzibah's time, it has become humanized and almost organic. The history of the house is thus a record of continuity and change. Hawthorne's The House of the Seven Gables is a study of guilt and renewal from generation to generation. At the time of the Salem witch trials, the patriarch of the Pyncheons covets the property of a tradesman and manipulates public opinion so as to get Matthew Maule hanged for witchcraft and acquire the land. The dying man's curse on the Pyncheon family comes true generation upon generation and relationships between the families are colored forever by this "original sin." That is, until six generations later when the long-hidden truth is revealed. The House of the Seven Gables is Hawthorne's most humorous novel, it is also the work in which he is most serious in his devotion to the powers of beauty and imagination and his hatred of economic materialism and Philistinism. The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. ChristensenHarvard Business Review PressIn this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. What do the Honda Supercub, Intel's 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator's Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies. At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat. Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf. Highly recommended. --Harry C. Edwards In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership, or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate. Focusing on "disruptive technology" of the Honda Supercub, Intel's 8088 processor, and the hydraulic excavator, Christensen shows why most companies miss "the next great wave." Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator's Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Setting Limits with Your Strong-Willed Child: Eliminating Conflict by Establishing Clear, Firm, and Respectful Boundaries by Robert J. MacKenzie Ed. D.Tantor MediaDoes your child constantly misbehave and ignore or refuse your requests? Is your relationship with your child based on conflict instead of mutual respect and cooperation? With the help of this groundbreaking book, you can create a positive, respectful, and rewarding relationship with your child.Setting Limits with Your Strong-Willed Child contains proven techniques and procedures that provide a refreshing alternative to the ineffective extremes of punishment and permissiveness. Parents and teachers alike will discover how to effectively motivate the strong-willed child and achieve cooperation. You will learn how to:Understand and empathize without giving inHold your ground without threateningRemove daily power struggles between you and your childGive clear, firm messages that your child understands and respectsAnd much more! The Firm (John Grisham) by John GrishamRandom House AudioFor a young lawyer on the make, it was an offer he couldn't refuse: a position at a law firm where the bucks, billable hours, and benefits are over the top. It's a dream job for an up-and-comer--if he can overlook the uneasy feeling he gets at the office. Then an FBI investigation plunges the straight and narrow attorney into a nightmare of terror and intrigue, with no choice but to pit his wits, ethics, and legal skills against the firm's deadly secrets--if he hopes to stay alive . . . D.W. Moffett uses his youthful voice to outstanding effect in this excellent abridgment of Grisham's bestselling thriller about a Harvard Law grad aggressively recruited by a curiously obscure firm. "We're small and very selective... we screened over two thousand third-year law students at the best schools. Only one letter was sent." They've decided he's their man and to get him they offer top dollar, dangle a BMW, and woo his wife with offers impossible to refuse. But as the wide-eyed youngsters soon discover, there's a catch. Moffett gives an excellent performance, bringing the story to life with vibrant and believable characterizations and a smooth, knowing narrative. (Running time: 3 hours, 2 cassettes) --George Laney Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm by Verne HarnishGazelles, Inc.What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "Mastering a One Page Strategic Plan" process that has been a best-selling article on the web to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business. Lastly, there are case studies demonstrating the validity of Harnish's practical approaches. How Firm a Foundation (Safehold) by David WeberTor BooksThe Charisian Empire, born in war, has always known it must fight for its very survival. What most of its subjects don’t know even now, however, is how much more it’s fighting for. Emperor Cayleb, Empress Sharleyan, Merlin Athrawes, and their innermost circle of most trusted advisers do know. And because they do, they know the penalty if they lose will be far worse than their own deaths and the destruction of all they know and love. An Email Exchange Between David Weber and Taylor Anderson, author of Firestorm: Destroyermen. Taylor Anderson: Hi David! I just now--literally--got back from the WorldCon in Reno. It was fun--and I was also able to personally thank Steve Stirling for the nice blurb he gave my first book. Of course, I am also humbly honored by the very nice blurb you just gave me! If we're not careful, people might begin to suspect we are friends! Of course my meager, good opinion of everything you have written is a matter of record--and espoused at every opportunity! David Weber: Friends! Friends!? How could anyone possibly suspect such a thing?! But I digress. You're certainly welcome to the cover blurb, since it's only accurate. I mean, us being friends and all I probably would have lied for you if I'd needed to, but what the heck? It's always nicer when you can say nice things because they're accurate. Helps add to your reputation for infallibility, you know. Anyway, I've got How Firm a Foundation, which is, what--Safehold #4?--coming out in September. You've got one coming out next month, too, as I recall. So you want to tell me what you're going to do to Walker's crew and their friends this time? Taylor Anderson: I am SOOOOO stoked to read How Firm a Foundation. Most of my reading lately has been old tech manuals, and I need some David Weber! I love how your "Merlin" manages to prod the Safehold tech development along. Artificial being or not, it has to be frustrating to have all that information--that will save lives--running around in his/her head and have to be so careful about revealing it in a logical progression. I'm still improving the "tech" in Firestorm: Destroyermen--which comes out October 4th--but the contrast in how it is applied is fun to compare to the Safehold series. Your "Merlin" knows…everything, but has to hold back while everyone else accepts what is possible, whereas my Destroyermen know what is possible, but don't necessarily know how, or how best to achieve it. Different frustrations. Your guys have to be a lot more careful! Of course the Grik are still there, with their mad Japanese advisor--but the Grik are starting to "get wise" almost in spite of Kurokawa. He gives them technology, but retains his own agenda. Battle will rage on the land, sea, and in the air! David Weber: Well, as you know, I "snippet" excerpts of the books on my website, so we're several thousand words into How Firm a Foundation, already. That makes things…interesting from my perspective, since the fans can't wait to start suggesting what my characters should be "inventing" next. I haven't even got steam engines past the proscriptions of the Inquisition yet, and some of these guys seem to think I should already be designing King Edward VII-class, pre-dreadnought battleships! I did just give the Charisians breech-loading caplocks, though. That's going to make life interesting for the other side. And Merlin is about to find out (sort of) what I stashed--I'm sorry, what the Archangel Langhorne stashed--under the Temple. It is a bit darker book, though, since the Church gets in a few licks of its own this time around. Your guys have had that experience, too, I think, haven't they? One thing I'm pondering about is introducing a better propellant than black powder. I'd have to be really careful about that, dealing with the anti-technology proscriptions, but back when Safehold was first settled, the Church did set up the rote preparation and production of fertilizers on a relatively large-scale. It's occurred to me that if I want to introduce nitrocellulose, I might have a platform for that in the fertilizer industry. Or perhaps I should say in the fertilizer pre-industry, since we're not exactly talking about current day DuPont levels of production. What do you think? Practical or would I be stretching things too far? Taylor Anderson: I haven't done "snippets," but I still get a lot of suggestions and speculation on my web site and through direct contacts. I think it's fun and exciting that so many people are thinking about our books. Some of the suggestions are a little strange--okay, sometimes all I can do is just stare--but Destroyermen is a kind of strange story! The contrast between "They couldn't really do that," and "Why don't they have atomic weapons yet?" from one contact to the next can be amusing though. Things take time, particularly when your characters have to find the things to build the things to build the things they need. If you're asking my opinion on propellants, I'd have to suggest sticking with black powder for a while. Your caplock breechloaders will be easy to convert, certainly. I'm converting rifle-muskets to a type of "Allin" breechloader myself. But you can actually get better performance out of black powder in such weapons since they weren't designed (or alloyed and treated) for the higher pressures "smokeless" produces. You'd have to make some major leaps in metallurgy to support jacketed bullets as well, and without them, you're stuck with black powder velocities anyway. Besides, your battles are so much more artistic with plenty of fire and smoke! Of course, then comes logistics! Ha! As you always show so well, getting "new" stuff to the pointy end--and supplying it--is the greatest challenge of all…but then that's pretty fun to write and read about too, isn't it? Wow. I can't wait to be taunted with what you Langhorne stashed! People who know we are friends ask me all the time what "it" is and don't really believe me when I tell them "I don't know!" If I did, I wouldn't rat--and I don't WANT to know until it unfolds on the pages in front of me! David Weber: I'm inclined to stick with black powder for small arms for quite a while, for a lot of reasons, including the ones you've mentioned. I'm not too sure about how major a jump I'd have to make to support jacketed bullets--the Safehold-ian tech structure doesn't match up perfectly with any particular, in Earth's history, thanks to all of the "technologies without the science" tucked away in the Holy Writ. That means it wouldn't be beyond the reach of allowable technologies (and Safehold-current techniques) to form copper jackets and then compress the lead into them. I'm inclined to agree with you about the conversion process, and I'm also inclined to think that converting the smokeless powders would also require a drop in caliber, if I want to take advantage of the higher velocities flatter trajectories without beating my poor riflemen to death! I was looking at improved propellants more from the perspective of naval gunnery, field artillery, and shell-fillers (I know, I know--not a "propellant". So sue me!) and that sort of thing. Can't have really long-range gunnery without predictable propellant burn times, and I don't think I can get that kind of quality control out of black powder. At the same time, I have to be thinking in terms of reasonably attainable technologies. And you'd better believe I plan on putting my head together with yours when I actually start converting to cartridges and repeaters! Of course, my life is even more interesting in the next couple of months than yours is, because I [he said, blushing modestly and looking down at his toes] have a new book coming out in October, as well! I finally got around to writing that young adult novel I've wanted to write for so long for Baen's publishing, A Beautiful Friendship, next month. Trust me; it's a very different change of pace from the Safehold books! Taylor Anderson: Oh I know about A Beautiful Friendship, you prolific devil. I've already pre-ordered it too. You're right of course. No real reason why better steels would be proscribed I guess. That's what I meant about jacketed bullets, by the way. Not the bullets themselves, but the barrels that will have to survive them--especially if you increase your rate of fire dramatically! Hehe. Once you eliminate that gas-gushing vent in a muzzle-loader, black powder is amazingly consistent in cartridges--but you still need a whopping heavy (and abusive) bullet to carry your energy along. Flat shooters they ain't. It's no secret that "my" Destroyermen have been working on guncotton and other things. They have the recipe--from that same, valuable little manual we both have!--but the recipe needs a little adjustment when you're not sure what to use for cotton, for example!
Experimentation can be exciting, and a lot of the fun is letting the characters come up with their own angles. Like I've said, as capable as my Destroyermen are, there are a lot of things they don't know how to do, and they often come up with weird, "wrong," but adequate procedures. Also, with their fascination for gizmos, the Lemurians are beginning to come up with some slap your forehead notions and applications that might never have occurred to humans--which begs the question: why did they occur to me? I'm all for juicing up naval artillery--or any artillery at all, as you know--but at sea, particularly, greater range is wasted without some advanced means of fire control. Even rifling won't help much. It's all in the timing, if you know what I mean. Oh, I've got the perfect repeater for you! I can't--actually won't use it--for the same reason I won't use another conversion we discussed, and I would love to see you use (hint). They just wouldn't make sense for my guys and their different starting point. For YOU however…they might even pass the proscriptions! David Weber: Oh, yeah. I just finished, like a week or so ago, posting somewhere around a 5,000-word dissertation on the requirements for long-range naval gunnery on the Safehold forum on my website, because some of my readers were wondering how soon the Imperial Charisian Navy is going to go to long-range gunnery, by which some of them seemed to be thinking 20,000 or 30,000 yards. I had to explain that without centralized fire control to make sure all guns fired at exactly the right moment and on the right bearing, without inclinometers to be sure they fired at the right point in the ship's roll, without the ability to predict target movement, without accurate range-finding, and--especially--without predictable and repeatable propellant burn times (not to mention monitoring board erosion, temperature, humidity, propellant temperature, etc.), accurate naval gunnery at anything much over 6,000 yards is going to be problematical at best. I think that sort of "taking things for granted" is part of the price we pay for living at the "user end" of a technological world in the first place, but it starts coming home to you when you do the kind of thing you and I are doing in our books which is trying to build a technological infrastructure from scratch and figuring out how the wheel was invented in the first place! Although, you know, thinking about it, what we're both doing in our different ways that's even more significant than the technology, I think, is looking at the values of the fictitious societies we've created. When you come down to it, technology is just tools -- it's what people do with those tools that distinguishes them from one another. Dark Age mentalities can do terrifying amounts of damage with modern technology. God knows we've seen enough of that in recent years, haven't we? I first came up with the concept for the Safehold books something like twenty years ago, and I've been mostly faithful to that original concept, but I can't pretend it hasn't been modified by things that have happened in the real world since. I actually make an effort to avoid having that happen, but I don't think any author can do that, really. After all, we live in the real world! But what my heroes are doing on Safehold and what your Destroyermen and their allies are doing on your alternate Earth is trying to push back the darkness, and I think that's the real reason a lot of their fans want to know what happens next in both universes. I know I sure do, at any rate! Taylor Anderson: Ha! Few things could be more difficult to comprehend than all the variables that prevent accurate long range naval gunnery. Just figuring out all those variables is hard enough, and then compensating for them all presents an incredibly daunting challenge. The first "modern" computers, in all their complexity, were devoted to just that. Powered torpedoes add even more wild variables. I'll have to read your post to see how you managed to explain it all in a mere 5,000 words! I imagine that if anyone could do it, it would be you! Ultimately however, I couldn't agree with you more; the people are the story. The technology is fun to research, bend to our specific applications, write about, and kick around with each other, but our characters--defined by their character--drive the stories. The "Safehold" and the people who inhabit it, that Nimue Alban's…memories…awoke to was every bit as alien as the world Matt Reddy and his crew of USS Walker encounter in Destroyermen. Both worlds are as remote as they can possibly be to what they knew before, and full of unfamiliar threats and challenges. It is how they--and those around them--deal with their apparently insurmountable obstacles that form the "souls" of each story. Both have a vision for how best to protect and secure the people--and worlds--they have inherited, and both are determined to accomplish their task regardless of the cost, particularly to themselves. In this day and age, it may seem quaint to some that people might be so determined to "do the right thing, as they see it, when nobody is looking," in a sense. But I believe that quality is still admired, and is, I hope, the most resonant chord we have struck with both our tales. Six Weeks to Skinny Jeans: Blast Fat, Firm Your Butt, and Lose Two Jean Sizes by Amy CottaRodaleWe all have a pair: those frumpy, roomy, "fat jeans" we reach for when a few (or more than a few) extra pounds have banished our favorite "skinny jeans" to the back of the closet. Well, get ready to toss those fat jeans, because personal trainer and fitness expert Amy Cotta is here to help you tone up, slim down, and stay motivated until you can shimmy back into those sexy skinny jeans for good. Cotta believes that the key to skinny jeans success is threefold: diet, exercise, and attitude. Her 6-week eating plan trims fast-burning carbohydrates for the first 3 weeks, ignites weight loss, then reintroduces and manages those carbs for the second half of the plan. Her graduated fitness plan offers three styles of cardio and strength-training exercises that get progressively more challenging to keep you from getting bored or hitting a plateau while you sculpt those curves. Both plans are simple to follow in your own home--no gym, fancy equipment, or expensive food deliveries required--and there are calendars, food logs, and meal plans to help you stay upbeat and organized. Plus, photos and stories of real-life results from Cotta’s clients who are back in their skinny jeans and loving it show how easy it is to regain the trim, lithe contours that make you look great and feel a youthful confidence you thought was gone forever. Packed with dynamic, down-to-earth strategies, Six Weeks to Skinny Jeans will inspire you to take control of your lifestyle and feel younger, sexier, and fitter than ever before. We all have a pair: those frumpy, roomy, "fat jeans" we reach for when a few (or more than a few) extra pounds have banished our favorite "skinny jeans" to the back of the closet. Well, get ready to toss those fat jeans, because personal trainer and fitness expert Amy Cotta is here to help you tone up, slim down, and stay motivated until you can shimmy back into those sexy skinny jeans for good. Cotta believes that the key to skinny jeans success is threefold: diet, exercise, and attitude. Her 6-week eating plan trims fast-burning carbohydrates for the first 3 weeks, ignites weight loss, then reintroduces and manages those carbs for the second half of the plan. Her graduated fitness plan offers three styles of cardio and strength-training exercises that get progressively more challenging to keep you from getting bored or hitting a plateau while you sculpt those curves. Both plans are simple to follow in your own home--no gym, fancy equipment, or expensive food deliveries required--and there are calendars, food logs, and meal plans to help you stay upbeat and organized. Plus, photos and stories of real-life results from Cotta’s clients who are back in their skinny jeans and loving it show how easy it is to regain the trim, lithe contours that make you look great and feel a youthful confidence you thought was gone forever. Packed with dynamic, down-to-earth strategies, Six Weeks to Skinny Jeans will inspire you to take control of your lifestyle and feel younger, sexier, and fitter than ever before. Bleachers by John GrishamRandom HouseHigh school all-American Neely Crenshaw was probably the best quarterback ever to play for the legendary Messina Spartans. Fifteen years have gone by since those glory days, and Neely has come home to Messina to bury Coach Eddie Rake, the man who molded the Spartans into an unbeatable football dynasty. With Bleachers John Grisham departs again from the legal thriller to experiment with a character-driven tale of reunion, broken high school dreams, and missed chances. While the book falls short of the compelling storytelling that has made Grisham a bestselling author, it is nonetheless a diverting novella that succeeds as light fiction. The story centers on the impending death of the Messina Spartans' football coach Eddie Rake. One of the most victorious coaches in high school football history, Rake is a man both loved and feared by his players and by a town that relishes his 13 state titles. The hero of the novel is Neely Crenshaw, a former Rake All-American whose NFL prospects ended abruptly after a cheap shot to the knees. Neely has returned home for the first time in years to join a nightly vigil for Rake at the Messina stadium. Having wandered through life with little focus since his college days, he struggles to reconcile his conflicted feelings towards his former coach, and he assays to rekindle love in the ex-girlfriend he abandoned long ago. For Messina and for Neely, the homecoming offers the prospect of building a life after Rake. Physically a narrow book, Bleachers is a modest fiction in many respects. The emotional scope is akin to that of a short story, with a single-minded focus on explorations of nostalgia and regret. The dialogue, especially that of Neely's friend Paul Curry, is sometimes wooden as characters recall Messina history in paragraphs that were perhaps better left to the narrator. But Grisham has otherwise written a well-made, entertaining--if a bit sentimental--story. --Patrick O'Kelley Managing The Professional Service Firm by David H. MaisterFree PressFor the first time in paperback, international expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex. Maister simplifies them by recognizing that "every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people, and financial success for its owners." The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm by Tom KelleyCrown BusinessIDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation. IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs). But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.) Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy |
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